At Cobbles, we’re reimagining social media through our hyper-local, community-driven platform.
We give people a chance to meaningfully connect with each other - instead of just walking past strangers and places on their way to work. By giving people the space to take the online, offline, we help them turn their neighborhoods into a community where they can gather, share, and support each other in all things that matter to them (and their zip code).
But we know that we wouldn’t be able to do any of this without our team members and the community that stands behind us. They’re the reason we’re here, and you’re the reason we’ll keep getting better. We hope you'll consider joining us on our hellbent mission towards success.
Cobbles is currently hiring for the below positions:
Senior Manager / Director of Marketing
This is your shot at being a critical part of something amazing. We’ve laid the foundation with an incredible app and some groundbreaking tools that promote content, acquisition, and re-engagement while driving a rapidly expanding active user base. Now we’re on a mission to build on that greatness and find an agile, results-driven marketing leader to own the strategy and execution of our stack.
To help us achieve that mission, your role will be to increase Cobbles’ brand awareness while accelerating user acquisition and retention. You’ll be in charge of designing, implementing, and executing a consistent and coordinated set of campaigns, tactics, and strategies that leverage every available resource we have. That’s your job… in a nutshell.
Along with experience in digital marketing, we’re looking for someone with a growth mindset that knows how critical scalability and efficiency are to our success. We’ll know you’re the right addition to the Cobbles team if you’re an exceptional communicator with superb interpersonal skills, who can interface with leadership.
We’re going places and we’re looking for the right marketer to help us get there smarter and faster. Think this (and the responsibilities below) sounds like you? Then let’s connect!
As part of your supervisory role, you’ll be responsible for:
Overseeing the daily workflow of the department
Offering direction and oversight to dedicated marketing resources at Cobbles
Clearly communicating our vision, specific objectives, and performance expectations with existing resources
Providing constructive and timely performance evaluations as per company guidelines, practices, and handbook
Recommending additional resources and new positions as needed, lead sourcing tracking, and hiring with operations, and
Building against our cultural and mission-driven goals with everything you do.
Your day-to-day at Cobbles will include:
Building and executing a comprehensive marketing plan that includes (but definitely isn’t limited to):
Defining, testing, reporting, qualifying and scaling an arsenal of marketing tactics designed to meet Cobbles’ strategic objectives of community growth and market expansion
Planning, building, implementing and communicating a vision for online marketing and translating that into a coherent, repeatable, and scalable digital marketing strategy
Defining, testing and deploying a set of tactics that drive user acquisition as a repeatable and cost-effective model in thousands of markets with limited or no platform risk
Leading and managing company strategy for digital content, social media account creation, management, and expansion in support of our core goal of community growth
Leading with data: establishing a culture within marketing that is fundamentally grounded in gathering, studying, and drawing conclusions from data. Funnels, Cohorts, testing, and learning are our daily regiment
Analyzing and tracking marketing plan and performance using KPIs, OKR’s & other metrics. Then working with the CEO to refine, evolve, meet and exceed every associated goal
Monitoring and ensuring our marketing plan is in alignment with the marketing budget
Researching competition, investigating best practices and benchmarks, and providing suggestions for improvement
Working with the senior team in the development of the overall strategic plan, and
Demonstrating an enduring sense of ownership and pride in your performance and its impact on our company’s success.
You’ll also help support Cobbles’ goals by:
Amplifying our brand
Providing product and creative feedback as needed
Sourcing, hiring, and managing third party partnerships
Any (and all) traditional marketing tactics as needed, and
Coordinating our public relations efforts.
You’re the right fit for Cobbles if you have:
At least 5 years of marketing experience, with solid expertise in digital marketing
Proficiency with online tools (like influencer SEO, plus paid, email, and inbound marketing)
The ability to function well in a high-paced and at times stressful environment
Experience in building and managing a budget
Excellent verbal and written communication skills, and you’re comfortable in virtual meeting formats
Excellent interpersonal and customer service skills, with the ability to prioritize tasks and to delegate when appropriate
Excellent organizational, project management skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Strong analytical and problem-solving skills, and
A bachelor’s Degree in Marketing, Advertising, or a related field. Ideally with a digital marketing qualification.
If this sounds like the challenge you’ve been looking for, then we’ve got the tools and opportunity. Now you just have to apply!